High-Performance Hair Care Commerce Transformation
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Built on Hyvä to deliver speed, simplicity, and conversion-focused experiences.
Page Speed Core Web Vitals
+95%
Customer Acquisition
+72
Conversion Rate
+35
Revenue Growth (YoY)
+17%
What our client say about us
From the initial discussions with Adobe and the planning stages to the final launch, Evrig provided invaluable guidance. They have a deep understanding of Adobe Commerce Cloud’s capabilities, and their expertise helped us tailor the platform to our specific needs. They ensured a smooth transition from our Magento Community edition, minimizing disruption and ensuring a flawless user experience.If you’re considering Adobe Commerce Cloud, we wouldn’t hesitate to recommend Evrig. They’re not just implementers – they’re strategic partners who will help you unlock the full potential of this powerful platform.
About Client
Our team successfully transformed the client’s eCommerce experience by implementing a modern Hyvä-based storefront, delivering significantly faster page loads, improved overall performance, and a streamlined frontend architecture that simplifies future development.
We upgraded Magento to the latest version, enhancing platform security, stability, and access to advanced features—ensuring the store remains scalable and future-ready.
Product and category pages were optimized to reduce load times, improve user experience, and strengthen SEO performance, driving better organic visibility and engagement.
We enhanced the NetSuite integration using App Builder (NS → Magento sync) to support custom surcharge logic and advanced business rules, ensuring seamless backend operations without disrupting order processing.
Customer forms were redesigned to capture higher-quality data, improve lead management, and enable more targeted, data-driven marketing campaigns.
- UI/UX Design – Crafting intuitive, conversion-focused user experiences and clean interface designs.
- Adobe Commerce Store Development (On-Premises) – End-to-end build and setup of robust eCommerce stores.
- Hyvä Theme Design & Frontend Development – High-performance frontend implementation using modern architecture.
- Magento Upgrade & Security Enhancement – Upgrading to the latest version with improved stability, performance, and security.
- Migration to Hyvä Theme – Transforming stores into faster, smoother, and modern storefronts.
- NetSuite Integration – Custom business logic handling, surcharges, and extended ERP connectivity.
- HubSpot Integration – Accurate tracking, marketing automation, and effective lead management setup.
- Hyvä Checkout Customization – Streamlined and user-friendly checkout flow to improve conversions.
- App Builder Integration – Seamless integration with application builder tools and services.
Problem Statement
The client’s eCommerce store was running on an outdated Magento version, leading to performance bottlenecks, security vulnerabilities, and limited access to new features. While the existing PWA frontend was modern in concept, it faced slow load times, limited flexibility for customizations, and a complex development workflow. The client also required seamless integration with key business systems such as NetSuite and HubSpot to improve operational efficiency and enable effective marketing automation. Furthermore, the checkout process and customer-facing forms did not fully support the brand’s UX and functional requirements, necessitating customization for a smoother, more intuitive user experience.
Client Challenges
The client struggled with an outdated server setup, slow performance from excessive plugins, and a poor mobile experience. Additionally, the site lacked sales optimization, limiting its ability to drive conversions and business growth.
- Lack of conversion optimization: Product pages and checkout flow were not structured to effectively drive sales.
- Maintain existing business flow: The client required a new website without disrupting current operational processes.
- Complex inventory management: Needed support for multiple stock sources and accurate inventory synchronization.
- NetSuite dependency: Tight integration required to sync orders, products, and inventory with NetSuite ERP.
The Role of Evrig
Evrig rebuilt the digital commerce foundation using a performance-first architecture powered by Hyvä.
Key Contributions
Migrated storefront to Hyvä for lightweight, high-speed frontend performance
Upgraded Magento to the latest secure and scalable version
Customized checkout flow for faster and intuitive purchasing
Re-implemented HubSpot tracking for accurate marketing analytics
Extended NetSuite integration with custom surcharge logic
Optimized product pages and category pages for speed and SEO
Enhanced customer forms for better lead capture and segmentation
Integrations That Power Operations
To make the digital transformation truly holistic, we ensured that IFB’s online operations were deeply connected with their core business systems. This enabled real-time synchronization, operational accuracy, and a seamless user journey from browsing to post-purchase support.
A robust two-way integration with IFB’s ERP ensured live stock updates, order processing automation, and centralized customer data — drastically reducing manual tasks and fulfillment errors.
Customer service workflows — from product registration to service requests — were tightly integrated into the Magento backend, allowing customers to access support effortlessly and track service history.
Integration with tools like Mailchimp allowed IFB to run segmented campaigns, track performance, and automate communication workflows, driving personalized engagement.
Results we delivered
The numbers speak for themselves — our collaboration with IFB marked a turning point in their digital journey, transforming performance and user experience into tangible business growth.
+82%
SITE PERFORMANCE IMPROVEMENT
+38%
REVENUE uplift post-launch
+42%
CONVERSION RATE BOOST
-38%
BOUNCE RATE DROP
Summary
Boujea partnered with Evrig to launch a high-performance website powered by the Hyvä frontend. The project focused on delivering faster load times and a smoother user experience while implementing business-critical integrations, including HubSpot, NetSuite, and App Builder with custom functionality. Key areas such as product pages, checkout flow, and customer forms were carefully optimized to improve speed, increase conversions, and enhance backend operational efficiency.
Your Competitors Are Upgrading Their Stores, Are You?
Don’t get left behind, Outperform them.
Last month, our Magento 2 development clients saw 40% more conversions after revamping their stores. Imagine what we could do for yours? From lightning-fast Hyva themes to seamless ERP integrations, we build stores that don’t just look good, they print money.
